Naughty or Nice?

AFA's 2013 listing of top retailers and how they recognize Christmas

BLUE: An AFA "5-Star" rated company that promotes and celebrates Christmas on an exceptional basis.
GREEN: Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.
YELLOW: Company refers to Christmas infrequently, or in a single advertising medium, but not in others.
RED: Company may use "Christmas" sparingly in a single or unique product description, but as a company, does not recognize it. 

List updated on 11-25-13 

Companies For "Christmas" AFA Online Store ACE Hardware Amazon.com Banana Republic Bass Pro Shops Bed Bath & Beyond Belk Big Lots Books-A-Million Cabela's Collective Brands Costco Dick's Sporting Goods Dillards Dollar General Dollar Tree Gap, Inc. H.E.B. Stores HSN.com Hallmark Hancock Fabrics Harris Teeter Stores Hobby Lobby Home Depot Home Shopping Network JCPenney JoAnn Fabrics Kmart Kohl's Kroger L.L. Bean Lowe's Macy's Marshalls Meijer Menard's Michael's Stores Neiman Marcus Nordstrom Office Max Old Navy Pier One Imports ProFlowers.com Publix QVC.com Rite Aid Sam's Club Sears Scheels Sporting Goods Super D Drug Target TJ Maxx Toys R Us Wall's Wal-Mart Zappos.com

Companies marginal on "Christmas" 1-800-Flowers.com Bath & Body Works Best Buy Cooking.com CVS Pharmacy Fred's Hy-Vee Stores Safeway Starbucks True Value UncommonGoods.com Walgreens Whole Foods

Companies AGAINST "Christmas" Barnes & Noble Family Dollar Foot Locker Limited Brands Maurice's Office Depot Pet Smart Radio Shack - Staples Supervalu Victoria's Secret

We continually update the list, so check back often.

Criteria - AFA reviewed up to four areas to determine if a company was "Christmas-friendly" in their advertising: print media (newspaper inserts), broadcast media (radio/television), website and/or personal visits to the store. If a company's ad has references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered as an attempt to reach "Christmas" shoppers.

If a company has items associated with Christmas, but did not use the word "Christmas," then the company is considered as censoring "Christmas."

Want to report on a company? Send your detailed report to christmas@afa.net. Please know that we receive hundreds of reports (emails) each day. We are unable to respond to each one personally, but your report will be read by one of our staff. 

Note: AFA does not list local or regional companies. Only nationally-recognized companies will be listed. This list only reflects a company's "Christmas" advertising and does not take into account other corporate policies AFA may not agree with.